UX/UI, Logo & Brand Identity, Mobile App Design
Art Direction, Brand Identity, UX/UI, UI Copy, Mockups
Nowadays data is the new “oil industry” generating revenues of over $1 trillion annually. We interact with data in almost every aspect of our lives from daily social interactions to financial activities, yet we rarely possess true ownership of it.
Logo & identity, app design, UX process, Mockups
To design an innovative solution which allows users to interact and have control over their data.
The idea of Meda was formed through exploring various current solutions to personal data management platforms. This led to to imagining a product which would take place in an alternate future where the average person has the power to decide what happens with their data while at the same time benefitting from it.
Primary research consisted of gathering information from various university students and post graduates. It was identified that many are worried about big data gathering information. Privacy concern is bigger than ever. Rapid advancement in technology and data privacy regulation is a challenging issue to solve. When using technology platforms there is a constant worry of personal and sensitive information which could be breached. Additionally, not knowing how the information is used and who it's sold to is a worry-some factor.
Additionally, a competitive analysis was performed comparing other platforms with similar services or goals.
Full Process Here
A distinct branding and UI system was created which is translated across the application and can also easily be applied to brand-related designs and marketing.
Over the course of the design process, several iterations and refinements were made to the design with the goal of creating an optimized user interface for a smooth and easy user experience.
This included changes surrounding information hierarchy, colour usage and UI layout.
The flowchart allows us to analyze the various paths and steps a user must take to complete an action. By looking at this, we could optimize and refine UI to allow for a better experience.
The onboarding phase is a crucial a first-time-user's experience. During this segment, users are greeted and briefed, prompted to add basic details, select the apps in which they want to add, and lastly accept terms and conditions.
This process is intended to have as minimum friction as possible in order to get the user started on the app.
The exchange process allows users to access and decide which stored information they want to sell, at what rate its being bought at, and by which company.
By defining and creating user personas the team was able to design a product that met the concerns and expectations of target users.
Name: Aayla Smithers
Age: 20 years old
Location: Miami, Florida
Aayla is a 22 year old university student, majoring in computer science. She has a busy life coordinating hackathon events, while working 15 hours a week as a retail store manager. She is extroverted at school and on social media. She is worried big data is taking advantage of her personal data. She constantly researches ways of protecting her data, and thinks its unfair that she needs to work endless hours, while big data is stealing her personal information and profiting off of it.
Name: Donald Hopkins
Age: 42 years old
Location: Toronto, Canada
Donald is a 42 year old single father to an energetic toddler. He has a very busy schedule, taking care of his baby every other week, and working full time as a janitor the weeks he has off. His personal data was recently leaked. Donald hopes if his data is given away, he could earn money from it ethically, instead of it being sold by big tech, or hackers. He is worried he is not tech savy enough to understand.
This project has allowed me to explore ideas which extend beyond what we know today and what is possible. This design process has also paved a new way of thinking for me; that the solutions which one creates should not only be useful but also responsible. Taking a current issue and reimagining it through a theoretical lens opens new ideas and possibilities. This is usually due to the constraints of current processes and business models.
The future is bright as long as we shine towards that path.